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Lure of the Lake Swim


The 2nd Annual Lure of the Lake Swim has been canceled. This difficult decision is made by the Board of Directors of the Lake Lure Olympiad due to the coronavirus and the phased reopenings occurring much slower than expected.


The health and safety of the athletes, venue operators, sponsors, event organizers, and the surrounding communities is our top priority. We look forward to hosting the Swim event again in 2021. Until then, we wish you all the best as we stay safe and navigate during these uncertain times.

2nd Annual Lure of the Lake Swim

"I really enjoyed this race. The event was well organized and the course was well marked with tons of support. Lake Lure was a beautiful venue and the people were wonderful. So happy the weather held off for us! Thank you."

- Kristen Johnson,  3-mile Female Masters Winner


Saturday, June 6, 2020

8:00 AM - 12:00 PM

Hosted at: Lake Lure Beach, Town of Lake Lure, NC 28746.

Located across from the Lake Lure Inn & Spa

2-Fresh Water Races: 1.5 & 3-mile

Average water temperature for this race is around 74°


Come and swim in the only fresh water race of the Carolina Swim Series!  Lake Lure is beautiful in the early summer and great for an open water swim.  The water is around 70 degrees and there are no jelly fish, currents, or salt water to deal with while swimming!  Come swim with us and support a great cause!

Benefiting area charity Outreach of Hickory Nut Gorge and local first responders.


Welcome to the 2nd annual Lure of the Lake Swim, a Lake Lure Olympiad event. A 1.5 Mile and 3.0 Mile swim race, held on June 6th, 2020, is part of Set Up Events’ Carolina Swim Series. Starting at 10:00 am the races will be held on the Lake Lure Beach across from the iconic 1927 Lake Lure Inn and Spa. Lots of good food, friendly volunteers and a great race shirt await you at this beautiful fresh water lake in the Blue Ridge Mountains of WNC. Proceeds from this swim event will support our area charities and local first responders.


Camping Information:

Free tent camping, courtesy of the Town of Lake Lure, is available for athletes and others attending the June 6th Lure of the Lake Swim.


Tents can be set up Friday, June 5th  – Sunday,  June 7th in Morse Park Meadows, a level, well kept grassy area set between the Rutherford County Visitor’s Center and Lake Lure Marina.


Porta Jons, picnic tables and BBQ grills are available plus activities including a walking path to a gazebo, tennis courts and playground.

- Showers are available near the rest rooms on the beach.

- Morse Park is a short walk to the swim site.

More details to come on camping.


Lure of the Lake Swim- June 6, 2020

1.5 mile swim  $40.00


3 mile swim  $40.00


Packet Pick Up

8:00 am - 9:30 am at the covered pavilion at Lake Lure Town Beach.

Policies & Refunds
There are no refunds for this race. This event occurs rain or shine. In the case of lightning, we will delay the start.

Wetsuit Rule Update!!!!

The expected water temp at Lure of the Lake is going to be in the 75-degree range. Lure of the Lake follows USA Triathlon wetsuit rules.

Wetsuits are legal up to 78 degrees, no penalty. 

Wetsuits are optional from 78.1 to 84 degrees. Any participant wearing a wetsuit in this range will not be eligible for awards or placement.

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Athletes will receive with their registration a wristband to enjoy the beach life after the race for the full day.



Deadline to register and receive a free shirt is May 26th.

Stay tuned for 2020 shirt announcement.

Hotdog Roast immediately following each race event on the beach sponsored by Lake Lure Inn & Spa, held in the pavilion of the beach.

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2019 Soft long sleeve Lure of the Lake Swim shirt.

Thank you TO THE 2019

Lure of the Lake Swim Sponsors

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