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Lure of the Lake Swim

2024 Lure of the Lake Swim

Saturday, June 8th, 2024

8:00 AM - 12:00 PM

Hosted at: Lake Lure Beach, Town of Lake Lure, NC 28746.

Located across from the Lake Lure Inn & Spa

2-Fresh Water Races: 1.5 & 3-mile

Average water temperature for this race is around 74°

"I really enjoyed this race. The event was well organized and the course was well marked with tons of support. Lake Lure was a beautiful venue and the people were wonderful. So happy the weather held off for us! Thank you."

- Kristen Johnson,  3-mile Female Masters Winner

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Dive into the Lure of the Lake Swim

Join us for an aquatic adventure like no other at the stunning Lake Lure, NC. Prepare to immerse yourself in crystal-clear waters boasting a comfortable 70-degree temperature—perfect for a refreshing swim on a summer day!

Why Choose Lure of the Lake Swim?

  • Idyllic Setting: Explore the beauty of Lake Lure, surrounded by breathtaking mountain vistas and serene waters that beckon both novice and seasoned swimmers alike.

  • Safe & Serene: Enjoy peace of mind as you navigate the waters. No jellyfish, no intimidating currents, and certainly no saltwater to contend with—just you, the lake, and an incredible swimming experience.

  • Community & Camaraderie: Connect with fellow swimmers, enthusiasts, and families for a day filled with shared excitement, encouragement, and the thrill of conquering the lake together.


What to Expect:

The Lure of the Lake Swim promises an unforgettable experience:

  • Multiple Distances: Choose from a variety of swim distances tailored to your comfort and skill level, ensuring an inclusive event for everyone.

  • Family-Friendly Atmosphere: A day of fun awaits the whole family! Spectators can revel in the festivities and cheer on their loved ones while enjoying the picturesque surroundings.

  • Post-Swim Celebration: Celebrate your achievement with a post-swim gathering featuring local vendors, entertainment, and a chance to bond over shared tales of conquering the Lake Lure waters.


Registration Details:

Secure your spot today and be part of this extraordinary event! Register now to guarantee your place in the Lure of the Lake Swim on June 8, 2024.

Whether you're a seasoned swimmer seeking a new challenge or a family looking for a memorable day out, this event promises an experience that's both invigorating and unforgettable. Don't miss out—dive into the Lure of the Lake Swim and create lasting memories in the pristine waters of Lake Lure, NC.

Benefiting area charity Outreach of Hickory Nut Gorge and local first responders.


Welcome to the 2024 Lure of the Lake Swim, a Lake Lure Olympiad event. A 1.5 Mile and 3.0 Mile swim race, held on June 8th, 2024, is part of Set Up Events’ Carolina Swim Series.


Starting at 8:00 am the races will be held on the Lake Lure Beach across from the iconic 1927 Lake Lure Inn and Spa. Lots of good food, friendly volunteers, and a great race shirt await you at this beautiful freshwater lake in the Blue Ridge Mountains of WNC. Proceeds from this swim event will support our area charities and local first responders.


Lure of the Lake Swim- June 8th, 2024

1.5 mile swim  $40.00


3 mile swim  $50.00


Packet Pick Up

6:30 - 7:45 am at the covered pavilion at Lake Lure Town Beach.

Policies & Refunds
There are no refunds for this race. This event occurs rain or shine. In the case of lightning, we will delay the start.

Wetsuit Rule Update!!!!

The expected water temp at Lure of the Lake is going to be in the 75-degree range. Lure of the Lake follows USA Triathlon wetsuit rules.

Wetsuits are legal up to 78 degrees, no penalty. 

Wetsuits are optional from 78.1 to 84 degrees. Any participant wearing a wetsuit in this range will not be eligible for awards or placement.

NO DOGS allowed on the beach.


Athletes will receive with their registration a wristband to enjoy the beach life after the race for the full day.



Deadline to register and receive a free shirt is May 27th.

Thank you TO THE 2023
Lure of the Lake Swim Sponsors

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